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How To Launch A Magazine In This Digital Age

RRP $89.95

Click on the Google Preview image above to read some pages of this book!

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.

The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.


Magazines

RRP $306.99

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From Horse and Hound to Vogue; covering subjects as diverse as charities, cheese-making, and Cheshire; magazines cover everything and there is a a magazine aimed at everyone.

Designed to enthuse, inspire and assist, this textbook covers the business of magazine publishing from inital idea to product launch, and offers practical guidelines on working within the magazine industry. Written by an experienced editor, with contributions from professional journalists, this text and its companion websites give you all the knowledge you need to understand and create successful magazines. Topic covered include:

  • a brief history of magazine publishing
  • planning the publication
  • job roles within the industry
  • feature writing
  • design and layout
  • blogs, e-zines and websites
  • publicity
  • advertising
  • circulation
  • law and ethics

Essential reading for anyone studying magazine journalism or publishing or wanting to work within this exciting field.


Naked Magazine Real Stories: Encounters And Adventures

RRP $39.99

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These stories were taken directly from the pages of Naked magazine's early years and from those too 'hot' to print due to publishing regulations. In some cases, the original stories were changed for the magazine and have been reprinted here as the original storyteller had intended, without any cuts!


A Guide For Developing Parenting Styles

RRP $29.99

Click on the Google Preview image above to read some pages of this book!

Years ago, a mom who has read tens of books about children's education and parenting over the years complained me that the cases presented in books were most of the time totally irrelevant in her case, and added that she was unable to get the results she expected when she tried to practice what were written in books. When I brought up the topic during my interviews with many moms and dads, I observed that a lot of parents had difficulty in adjusting what was written in the books to suit to their daily lives. It can be quite difficult task to write a separate book for each parent but why wouldn't it be possible for parents to adjust the information presented and examples given to suit to their own lives? This book was prepared to serve this purpose. Subjects covered in this book includes a wide age range from early childhood to adolescence. This will enable the families to make the most of this work during all stages of their children's development. The book first presents a case study to the reader, and then the reader is asked to put themselves in the heroes' place and think what could be done, followed by helpful information regarding the resolution of the case and the reader is asked to focus on how s/he could solve this problem in the light of available information. What is aimed here is to make sure the readers can analyze situations with a different perspective, evaluate the subjects in a constructive manner, reach a judgment after re-evaluating in the light of information presented regarding the subject being discussed and devise solutions that would suit to their own family structures in consideration what are given.


How To Launch A Magazine In This Digital Age

RRP $89.95

Click on the Google Preview image above to read some pages of this book!

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.

The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.



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