Introducing Axelle Anderson: fashion's most stylish detective. Despite her long legs and fashion-obsessed family, all Axelle wants to do is solve mysteries. So when star designer Belle La Lune vanishes, Axelle seizes the chance to go undercover as a model to crack the case - even if it means being tortured with eyelash-curlers and teetering on sky-high heels. Aided by the distractingly gorgeous Sebastian, Axelle races against the clock to solve the mystery at the heart of Paris Fashion Week...
Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.
The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
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