BRACLI
Spanish lingerie company Bracli, the creator of the original pearl thong,

ELLE MACPHERSON
Elle Macpherson Intimates - Australia's most popular brand is second to none. Impressive with amazingly beautiful collection that are created every year. Elle Macpherson Intimate lingerie is absolutely exquisite with special attention to detail.

FAYREFORM
Fayreform offers full cup bras for every occasion, from smoothline styles to minimise the bust or provide a sleek profile under t-shirts, to those that give daring décolletage. Others contour the bust for a beautiful rounded shape. And while fashion is a Fayreform priority, we also have a number of classic styles that still offer fantastic form and support.
HELEN RODRIGUES

JETS BY JESSIKA ALLEN
Stylish, sophisticated and sexy, Jets Swimwear creates an elegant swimwear collection to appeal to every woman's body. As a premium luxury swimwear brand Jets by Jessika Allen upholds a standard of excellence. Buy the latest designer JETS Swimwear online at Indulge Fashion and Lingerie.

LE MYSTERE
Since 1991 Le Mystere has been a pioneer for all women. Renowned for their "all about fit" design approach, Le Mystere is a brand that truly understands a woman's need for both fashion and function.  Le Mystere understands no two women are alike.  Le Mystere No. 9 is the latest and most impressive collection yet.  No. 9 is truly where no designer has gone before. Styles include elegant all over lace, sexy sheer convertible strapless and front closure bras.

LOLA LUNA
100% French & 100% Sexy. The ultimate sexy mini g-strings and micro g-strings are imported from France and are truly breathtaking.  From the Southern French region of Provence, Lola Luna and has been creating exotic micro strings for over 20 years. Made from the finest quality materials, Lola Luna is a stunning treat for both the sensual, confident women that wear them, and for the adoring men that give them.00% French & 100% Sexy. The Ultimate Sexy Strings imported from France

LUMINOGLOW LINGERIE
Glow in the dark lingerie! Ready to wear, the newly designed after dark "Boudoir Range" from LuminoGlow. C'mon, time to get glammed up, the more glamorous and luxurious the better!  LuminoGlow's glow-in-the-dark lingerie, an Australian creation, is fast becoming an international sensation. LuminoGlow's new range, Boudoir, is strictly for the bedroom after dark. The collection features racy white European stretch lace bras, babydolls, g-strings and bikini briefs. Very Sexy. Very Sensual.
 
PAPINELLE SLEEPWEAR
Since its launch in 2000, Papinelle Sleepwear is creating Australian made and designed sleepwear with individuality and style. Since its launch in 2000, Australian made and designed Papinelle Sleepwear has added excitement and innovation to sleepwear.  Utilizing the natural comforts in cotton along with superior finishing techniques and unique designs, the new collection finally offers what has been missing in Australian sleepwear: style, innovation and beauty. Have a look!

PICKLES AND LOOP
Go to bed looking gorgeous in our sleep camis and singlets. Ideal to match with boxers, briefs or pj pants. Pickles and Loop offers comfortable sleepwear at an affordable price. Shop online for designer sleepwear. Order original Pyjama designs from Australian owned company. Great sleepwear gifts for that special someone.

SHIRLEY OF HOLLYWOOD
For over 60 years, Shirley of Hollywood has symbolized sexy designer quality intimate lingerie and nightwear that makes women feel as sensuous as they look. Meticulously crafted from the finest fabrics and finished with the most exquisite laces and trims, Shirley of Hollywood lingerie says glamour like nothing else ever has. Go ahead - flatter yourself. You'll be in great shape with Shirley's signature line of bras, corsets and bustiers, each designed to make the most out of your natural assets.

SIMONE PERELE LINGERIE
Simone Perele Lingerie is the epitome of French elegance. All of the Simone Perele creations illustrate their idea of elegance and meticulous attention to detail Simone Perele Lingerie is trendy, colurful, bold, sexy and feminine. All is done to achieve classy perfection and to respect women. Simone Perele Lingerie looks great, fits beautifully and will make you feel like a diva!

TIAMO SLEEPWEAR
Love you, Love yourself, the simple mantra behind the TiAmo® brand. Luxurious. Comfortable. Elegant. Sleepwear and Intimates designed for women that love beautiful fabrics, comfortable loungewear pieces and touch me textures. Timeless pieces that takes one from the boudoir to lounging in elegant style. It's all about you...

WAHINE SWIMWEAR
Fabulous Australian swimwear for the style conscious women. Beautiful styles and colours. Wahine’s stylish swimwear has been created with energetic colours and designs. Gorgeous fit swimwear with heaps of Aussie beach style. Catering for those who prefer a more sophisticated swim look, this brand is quickly gaining worldwide recognition. A must have for the beach this summer.

WOLBAR
Wolbar has found its own place specialising in designing women's panties, g-strings, briefs & shorties. Designed with flair, using luxurious fabrics and lace, Wolbar's knickers are meant for both everyday and special occasions.

Designed by Iulia Dobrin and her creative team, the I.D. Sarrieri collection is now sold in the most hippest and finest lingerie boutiques and department stores world wide, from new York to Paris, from London to Tokyo and Dubai.

I.D. Sarrieri - The Brand Luxury lingerie and nightwear collections featuring highly sophisticated fashion designs, with very special shapes and fabrics from the most refined French and Italian silk satins and Chantilly lace to the Swarovski accessories. The inspiration comes often from the most exquisite haute-couture and designer ready to wear fashion trends. Special bustier's, Garter belts, triangle or unusual push up bras. I.D. Sarrieri is always high-end fashion hype.  View 2007 Fashion Lingerie Collection by I.D. Sarrieri I.D. Sarrieri is available at Indulge Fashion

• We highly recommend hand washing with mild soap.
  Never use bleach on your lingerie.
• Machine washing may be too harsh on delicate embroideries and hooks may snag intricate laces. Hang to dry or reshape and dry flat.
• Please do not dry your lingerie in the dryer, this may cause the delicate fabric and lace to degrade and damage the detailing of your bra.
• For our silk nightgowns and chemises it may be necessary to pat out excess water, using a clean towel and iron on reverse side while slightly damp.

Special Care Tips for Silk Lingerie
Only pre-washed silk is washable. Read the label!
Very Gentle care is required to preserve a silk garment.

• Hand wash in cool water, use a mild soap. Strong detergents weaken the silk fibre.
• Wash each garment separately as dyes may bleed.
• Silk is heat sensitive and will subject to fading and bleeding colours, do not soak silk or dry with heat.
• Handle silk garments gently. After thorough rinsing, roll the item in a clean bath towel to remove excess moisture.
• Dry flat.
• Low heat iron can be used. Use a towel between silk and iron so no heat damage occurs.
• For specific instruction, always refer to the garments sewn- in care label.
• Silk is special. The care you give your silk garments will repay you in a prolonged garment life.

Swimwear Care

• Garments containing Lycra should not be worn in the Jacuzzi, sauna, hot tub or highly chlorinated pools. We would suggest that an older garment is used as an alternative.
• Always rinse in cool water immediately after use.
• Hand wash separately with a mild detergent and do not use fabric conditioner.
• Wash your suits separately until any excess dye washes out.
• Dry away from direct heat.
• Do not wring, bleach, tumble dry or iron.
• Avoid excessive contact with the suntan lotions and oils.
• Do not leave wet swimwear rolled up
• Follow the washing guidelines supplied with each garment
• Most bright coloured suits will fade in the sun. You can slow this down by soaking your new suit in a mixture of vinegar and water for 30 minutes. (1 tablespoon vinegar to 1 quart of water)
• Use extra caution with holographic and metallic fabrics, they are very delicate. The metallic will eventually wear off. These suits are for show only.
• Never: bleach your suit, put it in the dryer, iron it, or wash it with whites.
• Do not sit on abrasive objects (sit on a towel when at the pool or on a boat.)

CARE LABEL GUIDE:

cheeky appearance on Sex and the City. Since the show made their G-string
famous the world over, there have been many imitations but none come
close to matching the original Bracli pearl G-string. The Mallorcan
pearls are used throughout their range to add a touch of class and
elegance to their products. Simply put, Bracli make incredibly
luxurious lingerie of the highest quality. Just take a look at their
bras and thongs made from finest quality lace and hand made in Spain to
see for yourself.

Designed for women who love being women, Watersun’s new collection of super sexy, seductive swimwear is a true celebration of the female form!

There are always new and innovative ways to find your target audience in a competitive market such Intimate Apparel. Elle Macpherson Intimates just did this with its new ad campaign appearing on MySpace.

Summer's not over yet, so there is still ample time for Wet-T-shirt Contests. And if you want a little boost au balcon,
Wonderbra is introducing just the latest in its miracle-inducing push
up shapers: Wonderbra Nipples. That's right. According to an article in French Libération, Wonderbra has created a bra that will simulate the stimulated look.

Okay, well, whatever. I don't usually pay attention to all the fancy foam-rubber accessories of life. I hail from New England, remember?

No,what surprised me more than anything (I had presumed that such a
product already existed in worldwide girlie markets) is that the North
Carolina-based Wonderbra company is marketing this ooh-la-la item only in France.

The reason for that marketing strategy is not clear, but one can only
imagine the board room decision-making discussion. In an effort to be
responsible I searched the corporate website for Wonderbra and bust my
buttons laughing. Wonderbra is owned by Sara Lee Corporation. Right.
They sell cheesecake.

"Water Optional" for Moontides Summer 2008 Collection now also at Indulge Fashion

It's well known that lingerie sells in France. But how did you just mentally pronounce the word "lingerie"? lon-jer-ay? lan-jer-ee? ling-er-ee (horrors)? lahnzhjree?
It's one of those pet peeves in my lexicon of unpronounceables, because
one never knows if the French way is the same as the American way of
pronouncing. Online dictionaries offer a little lesson.

Lingerie may be unpronounceable at times-- but, luckily, no longer "unmentionable." That's soo last century.

Oh,
the lure, the lore of lingerie. Paris has no fewer than 246 lingerie
boutiques -- specializing in "lingerie feminine, corseterie, et
maillots de bain." Leafing through the Paris yellow pages (les pages
jaunes) it's interesting to note the locations by arrondissement. The
1e, 16e and 17e arrondissements are tied for first place with a
whopping 26 boutiques apiece. Next in line are the 8e (21), 6e (18),
15e (15), and 9e (14). Last place goes to the 3e arrondissement, which
lists only one lonely, lovely lingerie boutique. Their wares range from
luxury "sur mesure" silk lovelies to more lusty avant-garde fabrics and
designs. Lots of lace, naturally.

The shops' names run the gamut
as well. The famous haut-de-gamme boutiques such as Chantal Thomass and
Cadolle certainly don't need my introduction. And there are well-known
chains such as La Perla, Eres, Princesse Tam-Tam, Laurence Tavernier,
and Etam.

Most of the small boutiques carry the name of a woman, presumably the owner/designer. Evocative, lilting, très feminin. Here are a few other enticing names which caught my eye on pages 1004-1005 of the pages jaunes. I am instantly smitten:

Amours Delices Orgues
Bas et Haut
Cent Dessous Dessous
Cancan
Paris Montmartre Investissements
Caprices
De Jour Comme de Nuit
Boobs Glamour
A Toutes les Filles
Dollhouse
La Dame de Coeur
Les Nuits Bleues
Merry Dreams
New Girls
Oh et Bas
Scandale
Up Style
Pour Nous les Femmes
Ultra Femme
Les Dessous d'Eve
Secret et Mystère de Femme
Soie Sauvage

Oh, you bet I'm pulling your leg about the Paris-Montmartre Investissements, right? Pas du tout! Just think about it.

(As I assemble this list I am reminded of my long-held love for quaint names of small-town hair salons in the US, such as Shear Heaven and The Last Tangle. Or my other favorite, spotted in London, called It Grows Back Anyway. But that's for another day.)

If all these ladies' seduction selections are overwhelming for you, there is another solution: Petite Coquette. Not to be confused with Petite Anglaise, La Coquette or Petite Brigitte,
some of my favorite fellow Parisian bloggers, Petite Coquette is a
French blogger, based in the UK, who writes about the luxe lingerie
industry. If you lasses are still trying to learn the difference
between a bustier, a guepière and a porte-jarretelles,
log on to Petite Coquette. Not only is her website in both English and
French, but she also tells news of the latest lingerie collections,
sales, where to buy online or in boutiques in both in Europe and the
US, with helpful sizing information, and lots more. Makes you want to
slip into something slinky.

To achieve the body shape you have always wanted without spending months at the gym, head to your nearest lingerie store to check out Triumph International’s new Sculpt ‘n Shape range of bodywear.

A smooth, sensational silhouette is achieved in seconds with this range that targets women’s ‘problem zones’.

Underwear like Sculpt ‘n Shape is the secret behind the hour glass figures of the celebrities as they walk down the catwalk.

Triumph International’s Product Development Manager Shirley Jones said Sculpt ‘n Shape is made using circular knit technology. ‘Basically this means the lingerie has been made on a machine similar to one that makes pantyhose.  Control can be knitted into the garment where it is required and is virtually seamless’.

The Sculpt ‘n Shape Bodystocking for example, gives an all-over smooth silhouette, providing control and shaping through the stomach, thighs, waist and hips.  It looks great under fitted dresses.  The bust area of the bodystocking has a light mould in the cup area to provide support yet a natural shape for the bust. (Available in sizes S, M, L, XL with a RRP $59.95).

The Sculpt ‘n Shape short leg panty gives a naturally rounded and lifted bottom profile – perfect for under short and fitted skirts and pants. This style is available in sizes XS, S, M, L, XL with a RRP of $29.95.

The Sculpt ‘n Shape Long Leg Panty will slim your waist, tummy and thighs and is perfect for under slim fit skirts or pants where you want an invisible panty line.  This style is available in sizes S,M,L, XL with a RRP of $39.95.

The Sculpt ‘n Shape Body Shaper Skirt will define and smooth stomach and hip areas while giving a natural shape to the body.  Available in sizes XS, S, M, L with a RRP of $34.95

For a sleek look under special occasion wear the Sculpt ‘n Shape dress will provide gentle contouring throughout the body.  The dress is cup sized for support through the bust area. (This piece is not made using circular knit technology).

The Sculpt ‘n Shape range will be available in department stores and specialty lingerie boutiques from September with the exception of the Sculpt ‘n Shape dress which will be available from February.

For More information visit Triumph International 

You can't sleep in a g-string. (by Mia Freedman - www.mamamia.com.au)

In anticipation of holiday gift-giving, this week's Madame Figaro is dedicated almost entirely to jewels: gems, gold, pearls, rings, necklaces, watches, you name it. Then, in the middle of the issue there is a one-page editorial break from the stream of bauble promotion. To celebrate the 100th anniversary of the bra, the Madame Figaro staff polled six of France's most famed séducteurs -- ladies' men -- to scout out their preferences in lingerie on the bodies of the women they adore. Clearly when it comes to lingerie, one size doesn't fit all French male libidos.


As Madame Figaro advises, "Ladies, take notes!" (Men, too, I might add.) PG-13.

1. Pascal Elbé, Actor
"Even though I'm among men who love lingerie, I am more of a fan of Calvin Klein bikini bottoms than the lace-and-French-cancan mode. On the other hand, however, I do have one unforgettable memory of a science professor I once had who wore a garter belt; I can tell you that I switched my class seat immediately from the balcony to the front row. Unfortunately, I didn't make strides in the subject matter. But I had a perfect attendance record in class all year."

2. Samuel Etienne, Journalist
"At 15 years old, I liked lingerie that exposed as much as possible, since I was young and curious about the female body. At 20, I preferred lingerie that covered as much as possible, giving me the desire to remove it -- quick quick quick. At 25, lace scared me; it was too evocative of the mysteries of a woman. I preferred women in cotton, which was more reassuring. Since hitting my 30s, I don't have preferences anymore. I listen, to to hear what this or that lingerie is saying to me about the woman who is wearing it. But, well, sometimes my ears don't hear anything, so I let my eyes roam over the curves of her body. Promises of heaven in a world of hell."

3. Pascal Bruckner, Writer
"The only shops that make me stop in my tracks are the lingerie boutiques. Inside, everything is set up to put the female body to its best advantage. Sexuality is transformed into eroticism. I like La Perla, Sabbia Rosa, and even Princesse Tam-Tam. I often give lingerie as a gift -- of course, it is above all a present to oneself. I like the bordello antechamber style, old-fashioned prostitute: lots of lace, bustiers that lace up -- even if they're complicated to untie -- silk, satin... everything that gives to the act of lovemaking the refinement that it otherwise lacks. Lingerie defines and isolates certain parts of the body, just as desire does. For me, that immediately stirs up fantasy."

4. Pierre Arditi, Actor
"No lingerie means no eroticism -- or at least very little. A naked female body, as beautiful as it may be, is not very erotic. One must create the fantasy, inspire desire, and thus not show everything all at once. I remember as an adolescent the way my whole body heated up when my then-girlfriends let a bit of their garter be seen... Magnifique. For me, there's is nothing uglier than pantyhose. Same goes for thongs: I'm not swayed by them. I remain an ardent admirer of little underpants."

5. Frederic Taddei, Journalist and television commentator
"To me, lingerie is a piece of clothing like anything else. I have neither a taboo nor a fetish about it. When a woman wears fancy lingerie, that seems normal to me; when she doesn't, that doesn't seem like a big deal either. What excites me is the woman herself. The way she works with what she's got. I'm not turned off by any one thing. On the woman in my life, I like everything."

6. André, Artist, owner of the Hotel Amour and the Baron.
"Lingerie is like putting a matte around a painting: it frames the subject. I like garter belts, couture stockings, the nostalgic side of lingerie -- classic and timeless -- a bit like Betty Page. It has to stay light. In fact, I prefer when there isn't any underwear at all. It gives a feeling of freedom."

Okay, ladies, the Gods have spoken. Get out those Christmas wish lists. Are you sure you really want a diamond under the tree this year?

Madame Figaro article compiled by Peggy Frey, Morgane Miel, and Astrid Taupin

Try the Indulge Fashion Gift Finder and send him a HINT!

I like my music; I like my women wild.
Yeah, an' I like my women just a little on the trashy side,
When they wear their clothes too tight and their hair is dyed.
Too much lipstick an' er too much rouge,
Gets me excited, leaves me feeling confused.
An' I like my women just a little on the trashy side.

- Confederate Railroad

Sultry chef Nigella Lawson, the doyenne of seduction, recently revealed her ultimate secret to seducing a man. No, it's not her gingery-hot duck salad, her "slut-red raspberries in Chardonnay jelly" (although there's no doubt in my mind that it would work wonders) or her white chocolate and passionate mousse. Instead, by her reckoning, it's what she wears in the bedroom that really does the trick: stockings, stilettos and nothing much else.

"Stockings never fail to make you feel sexy," she pouted to Esquire magazine. "I like hold-ups, but the problem is if you've got too much meat at the top, you get a bulge there. So I often wear those over-the-knee French schoolgirl socks. But I know men like the whole strappy thing of suspenders, so I'll wear them. I've worn them with nothing but a pair of shoes in bed before."

Such an outfit sounds fit for the woman dubbed "queen of food porn" - a title applauded by men and scoffed at by other women. And it seems Nigella knows all too well that men go wild for women who play up their sexy, sultry and trashy sides. And why not? Just like we can't tear ourselves away from trashy films, trashy novels or trashy parties (they are the most fun, aren't they?), men often find themselves drawn to trashy women too.

But can it go for far? ...

"Between my best friend and I, I'm the more conservative one," writes disgruntled female reader Miss T to me in am email. "I never get any male attention," she scoffs. "My friend walks around in a tiny miniskirt, cleavage and heels while I like wearing flats and T-shirts. And she seems to attract all the men!

"She isn't that smart but somehow they all want to talk to her and not me. I am not bad looking and I am wondering why men seem to be more attractive to trashy women. Is it the same reason why women like bad boys? Is it that they inherently think they have some secret power that will change them into classy women? Or are they just ridding themselves of their trashy women fantasy before they settle down with someone more realistic?"

An unofficial poll of gents around town finds that dating trashy women is every male's ultimate fantasy. "It's having a woman do all the naughty things good girls don't even dream of," reveals one gent who currently sports a blonde ex-stripper as his glorified hand bag.

Taking a quick trip back through history, it seems nothing much has changed. Lilith, the biblical woman serpent who maliciously tempted Eve with the forbidden apple in Eden was the original girl who used her seductive charms to get what she wanted. Then there was Mae West, Marilyn Monroe and Madonna who all bought into the trashy girl persona, melting and breaking hearts, while pushing new fashions to the fore. (Who can forget that cone-shaped bra?)

So what is it about trashy chicks that men fall hopelessly in love with?

"It's the thrill of the chase and knowing that every guy in the room secretly wishes he could take her home for just one night," laments one trashy-girl aficionado. "They're exciting and scary at the same time. They keep me on my toes and I never know where I stand with them. I love it."

Yet, while the trashy girl may sound appealing at first (and she's great to show off to mates), the truth is she often isn't the one men end up buying the ring for.

"Trashy girls are fun for a night, a week, even a couple of months," says one newly-hitched gent who's had his fair share of clueless bleached-blondes. "But after a while you can't even have a proper conversation with them and you suddenly realise that life is about a little more than knee-high boots and booty."

Geoff Barker, author of What's On a Man's Mind, concurs. "Men need four basic needs to be content," he tells me when I ask him what it is men want. "Men need the four Ls - Loved, Laid, Looked after and Left alone. They need a perfect balance between the good and the bad girl."

So ladies, perhaps the trashy girl is good for a few dates, but if she doesn't have a serious side to satiate his hunger for a little more, it seems she'll be out the door before you can pull on those suspenders ...

Every garment in the
LuminoGlow range of lingerie is made with fantastic European stretch
lace that glows in the dark. The front and back of each garment glows
when the lights are out!!! There are some added fabric that don’t
glow in the dark, like stretch silk satin that looks very alluring,
feels beautiful on the body and adds extra sex appeal!

The
lace is exquisite to touch and feels soft against the skin. The glow in
the dark yarn has been woven into the lace so you only see it when the
lights are off (it even glows on the inside!). During the daylight, the
lace has no glowing effect but it’s an awesome thought that you are
wearing lingerie that glows in the dark!

This is the
initial range from LuminoGlow but if you watch the website regularly,
you will see additional styles gradually being added.

LuminoGlow
Lingerie glows brilliantly at night. It has been pretty hard to capture
this glow in front of the camera, be it video or stills. The reason for
that is usually light is put on to a subject to take a photo. In the
LuminoGlow Lingerie case, the actual lingerie emits a light that is
difficult for the camera to detect without a flash. You can’t see the
true effect of the glow in the dark until it is in front of your eyes.
Then you will truly enjoy it!

To see the lace glow in the
dark you have to hold a strong light close to the lingerie for about
one minute. Make sure the room is in total darkness (not even a peak of
light) and you’ll see the sexiest pieces of lingerie you could imagine!

How long does the lace glow for? Well, probably long enough!!!!

This is new, this is fun, this is seductive and this is definitely sexy...

LuminoGlow Lingerie – lace that glows in the dark!  And it is now available at Indulge Fashion!

Jennifer Aniston and Angelina Jolie have more than just Brad Pitt in common - their also share the same bra! (not literally)

Both ladies are fans of Le Mystere "Tisha " T-Shirt bra - which became famous after appearing on the"Oprah Winfrey Show. 

Angelina has had ordered hers  in a few different sizes to accommodate her ever -expanding chest, due to being pregnant with her second baby.

As far as color  choice go, we hear Angelina orders hers in nude and signature color black, while Jennifer prefers the more innocent white.

Don't worry Jen  - when you pregnant one day , you can swap bras and baby tips with Angelina (Source: OK Magazine US)

Le Mystere Lingerie is available at Indulge Fashion - Shop here for the stars favourite Bra

Le Mystere is present in 35 countries and expanding

It is not long to wait now until the much loved Sex and the City hits movie screens. Its fabulous trendsetting fashions have now influenced hot designers to create pieces inspired directly by the show.

Super stylish dresses, shoes and lingerie are the hallmarks of Sex and the
City and that is what makes the show so appealing. Each character has her own unique sense of
style, but Samantha is the sexiest. In episode 69 Samantha breaks up with Richard and gives back the beautiful pearl thong he had given her, a “powerful” piece of lingerie that she describes as "Comfortable and Stimulating".

The Bracli pearl thong is simply stunning. It is uniquely sensual; a thong sure to give you supreme sexual confidence and an essential addition to your lingerie drawer. 

Made by Bracli, the thong is made from exquisite Spanish lace combined with a string of beautiful Mallorcan cultured pearls. And Guess what it is available at Indulge Fashion in three sexy colours

A Banned Commercial for NewYorker featuring some sexy lingerie

Thousands of women - and a few men - put on decorated bras and
power-walked a marathon through the streets of London overnight for
charity.

Celebrities including stylist Nicky Hambleton-Jones and
former Coronation Street star Suranne Jones also joined the 11th annual
Playtex MoonWalk, which is aiming to raise over £6 million for breast
cancer causes.

The 15,000 walkers, including about a thousand
men, wore elaborate bras decorated in keeping with the night's theme of
Bollywood meets rock 'n' roll. Setting off from Hyde Park on Saturday
evening, they trekked 26.2 miles through the capital by moonlight.
Organisers described the event as a "great success" and said they were
looking forward to next month's MoonWalk in Edinburgh.

A student design contest in Tokyo displays lingerie
that is far from underwear.

Black dominates the collection on display in a two-month exhibition, with hardly a spot of white or touch of colour to break the contrast against the artificial, pale mannequin skin.

But the most striking constant, the signature on the majority of the g-strings, guepieres (a type of corset) and bras she designs: the straps.

One, two, sometimes three straps cross a breast, creep around a neck, snake across a hip in Dekkers' distinctive seal which has characterised her collections throughout the years.

"I tell the same story repeatedly. There is nothing wrong with that," she told reporters at the opening of the exhibition.

Her lingerie, said the designer, "is perfectly adapted to the female body".

And why change that, "since that is what pleases them?"

Having started with a grant from the Dutch ministry of economic affairs, it took hard work and a lot of persistence to get Dekkers to where she is today, having built up a niche empire of nine boutiques from Rotterdam in her mother country to Paris and New York.

Starting her career from her top-floor apartment in Amsterdam in 
1993, Dekkers managed within four years to become a supplier to 40 outlets around the world - doing everything, from the design, sewing, distribution and publicity, herself.

Her real break came four years later when the Kunsthal in Rotterdam invited her to stage an exhibition - the first of its kind in an art gallery anywhere in the world and firmly putting her on the map.

The very next year, she was invited to design a collection for a big Dutch brand, and by 2000 she had boosted her number of outlets to 300.

Today she has 1,000, and receives regular fan mail from happy clients.

Having won several awards, including the Dutch Businesswoman of the Year and the CILA Award in New York for best fashion lingerie, both in 2007, Dekkers counts among her clients such well-known singers as Christina Aguilera, Diana Ross and Kylie Minogue.

And now she returns to the Rotterdam Kunsthal, lifting a corner of the veil over the universe in which she finds her inspiration.

A hotchpotch of famous quotes and classical art pieces are used to illustrate her thinking - from the ancient Greek philosopher Plato on love, French poet Charles Baudelaire enthusing about the garter belt, and excerpts in Dutch from French author George Bataille's novel The Tears of Eros displayed in flashing letters.

A table by painter Piet Mondriaan and chair by furniture designer Gerrit Rietveld, both fellow Hollanders, represent Dekkers' work in "the Dutch design," according to her spokeswoman Annabel Cnossen.

And to illustrate her erotic influences, the exhibition uses a drawing by Picasso and oil canvasses of South African painter Marlene Dumas.

But many a visitor is left at a loss in the jumble, confused about the link between the masterpieces and the tiny fabric artworks created by Dekkers.

The artist defends her references.

"Plato, Nietzsche, Borges, Antonioni, Greenaway, Fassbinder, Botticelli: each artist or writer who said something sensible about love, about relations between the sexes or the portrayal of the (female) body, is adopted and incorporated into her thinking, and finally in her work," explained Cnossen.

Tellingly, the works of photographers Helmut Newton and Nobuyoshi Araki, best known for their erotic images of the naked female form, are also on display: titillating, alluring ... like Dekkers' lingerie.

Source: SMH

The most talked about Bra - Le Mystere No. 9 is now available at Indulge Fashion